Developed by the company’s Dulux Trade brand, the “Evolve matt emulsion” is made from the waste of other people’s paint tins in a bid to reduce the amount that goes to landfill. Once any leftover white paint has been reclaimed, it is sorted, filtered and refined by Veolia. It’s then re-engineered with new paint by AkzoNobel and tested extensively to ensure that every tin meets the high standards expected from Dulux Trade. The final product contains 35% recycled paint. “We’re always looking for new ways to drive sustainable innovation, cut down on waste and create a circular economy for paint – while offering our customers fresh solutions that don’t compromise on quality,” says AkzoNobel’s Chief Operating Officer, Ruud Joosten. “By introducing Evolve, we will reduce the carbon footprint of our Dulux Trade products, and help our customers reach their own sustainability goals.”
Initially available in white only, Evolve will be launched in late October.
Further information: www.duluxtrade.co.uk/evolve